About Us

Expert Fundraiser was created by Alan Sharpe, a widely recognized expert in the fundraising industry. For over 10 years, Expert Fundraising has been offering Canadian nonprofits sound advice, proven strategies and a profusion of invaluable tips on how to improve their fundraising results.

In the summer of 2013, Alan decided to move on to other things and DM veteran Ron Marshak became the new publisher of Expert Fundraiser. Ron is a copywriter, consultant, author and speaker and with more than 30 years in the industry, is one of Canada’s most experienced direct marketers. During this time he has worked with dozens of nonprofit organizations, such as Canadian Cancer Society, Heart & Stroke Foundation, Metro Zoo, Save the Children – Canada, The United Way and many more.

Expert Fundraiser plans to continue the tradition of “sound advice, proven strategies and a profusion of invaluable tips”. One of the ways we do that is with our bi-monthly newsletter. If you are a fundraiser – whether novice or seasoned pro – I urge you to join our over 15,000 subscribers. Just click here for your complimentary subscription. And if you are already a subscriber I urge you to keep on reading every issue. You will not be disappointed.

Something new at Expert Fundraiser

We are pleased to announce a new exclusive List Rental Service at Expert Fundraiser. It is exclusive because it will only be available to a limited number of organizations. The key to a high-response list is that it should not be oversolicited. The only was to ensure that these lists are not oversolicited is to limit their availability. To learn more about these high-performance lists, click here. will not be disappointed.