Using Video to Promote Your Nonprofit

Video is a powerful way to show others what your organization does and and inspires others to get involved in your cause. Making one is easier than you might think, and it can help spread your message to potential donors and volunteers, as well as those in need. Click here for some video production tips as a nonprofit organization.

Why use video? You can use video to:

  • Bring to life the impact your charity is having
  • Build awareness of your cause
  • Recruit volunteers and generate donations
  • Share your charity’s story and inspire others

YouTube is a good place to showcase your videos. You can even create your own branded YouTube channel and get people subscribing. Plus you can see how many people have viewed it, and who they are.

Also check out other similiar sites like TED, BigThink, and Vimeo where you can upload and store videos, share videos, and add looks and music.

YouTube Not-for-Profit Program
To see if you’re eligible for benefits through YouTube Not-for-Profit Program, you will need to first see if you are eligible for the Google Nonprofits Program (we walk you through the Google Nonprofits Program application process in the new Google Ad Grants Step-By-Step Guide as you have to first apply to the Google Nonprofits Program to receive Google Ad Grants).

Are you eligible for Google for Nonprofits?
Make sure your organization meets the following requirements:

  1. To be eligible for the Google for Nonprofits program, organizations must:
    • Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service; and
    • Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
  2. Please note that the following organizations are not eligible for Google for Nonprofits:
    • Governmental entities and organizations;
    • Hospitals and health care organizations;
    • Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google’s programs for educational institutions, visit Google in Education.
  3. Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion, and are not subject to external review.

Get Paid for Your Fundraising Expertise by Writing for Expert Fundraiser

Want to get paid twice for being a fundraiser?

Write for Expert Fundraiser.

Alan Sharpe, our publisher, is ready to pay you a one-time flat fee or an ongoing royalty for putting your knowledge of fundraising down on paper.

If you are an expert in at least one area of fundraising, and if you know enough to write a how-to guide on your topic, Alan wants to hear from you.

If your area of specialization is one that Alan feels is in high demand, he will commission you to write a special report, handbook or ebook on your topic, and pay you for your efforts.

Here are the topics that Expert Fundraiser needs your help with:

  • Raising money from local businesses
  • Facebook fundraising
  • How to run a silent auction
  • How to manage third-party fundraising events
  • How to use social media to raise money for your next special event
  • How to get free radio, TV and print publicity for your charity or event
  • How to organize and run a walkathon or run
  • How to organize and run a fundraising dinner
  • How to organize and run a fundraising gala
  • 101 products to sell at your next fundraiser
  • How to raise funds with online peer-to-peer tools and team fundraising webpages
  • How to use YouTube for fundraising
  • Where to look for grants
  • How to write a grant proposal
Want to earn a flat fee or royalty for your expertise

If you have written (or are willing to write) a book, handbook, textbook or other helpful resource, learn how you can get paid in for your expertise by writing for Expert Fundraiser.

In Public Speaking, Use Eye Contact to Show You Honestly Care

By Alan Sharpe, CFRE
Want to learn a vital lesson in public speaking from the CIA? Make eye contact with your listeners. [Read more…]

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