Major Gift Fundraising and Prospect Research: How to Find Major Donors in Your Donor Database

By Alan Sharpe, CFRE
The best person to approach for a major gift is someone who already supports your charity. Sometimes those donors are hidden in plain sight in your donor database. Here’s how to find them.

Eight Direct Mail Fundraising List Segmentation Tips

By Alan Sharpe, CFRE
1. Make a distinction between individuals, foundations and businesses
Do not mail one appeal letter to everyone without distinction. Instead, segment your database into individuals, foundations and businesses, and speak to each audience in a unique way.

Four Common Database Mistakes that Will Derail Your Direct Mail Fundraising Campaigns

By Alan Sharpe, CFRE
I dislike being called Allan, Allen, Mr. Sharp and Mrs. Smith. If you want to please me as a donor, start by getting my name right and follow up by getting my address correct. To do that, avoid these four common mistakes found in most donor databases.